OfferUp Redesign

Summary

OfferUp launched their brand new app in the fall of 2020, with brand new UI and improved browsing functionality. I was tasked with leading the visual design of the new app. This included app iconography, colors, illustrations, and any other visual components of the in-app experience. I also led a redesign of our entire illustration library, creating reusable components for commonly-pictured scenes in our visuals.

Then, once the redesign was complete, I worked with the marketing team to create beautiful graphics and animated videos to showcase the newly redesigned app.

This redesign also earned us a featured placement on the Apple App Store in spring of 2021.

‍